Storytelling: how to and live experiment
In this post I’m going to build a business story from scratch, step by step with the reader. The web offers the golden rules of storytelling for free, in less...
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Hiring and managing old people: the silver tsunami
People in the first half of their career are focused on mobility, promotion and salary increases. People in the second half or in the last third are focused on stability,...
Decision making ethical checklist: from theory to practice
You’ve been called to make a decision. Do you ever ask yourself if it’s ethical? And if yes, how can you assess it? Have a look together at a simple...
The effectiveness of individual vs group decision making
Are decisions taken by a group better than those made by a single person? I recently posted about employees micro-participation and the collective mind in action. I confirm I support...
Marketing during the crisis: change perspective
The economic crisis led many companies to cut marketing budgets. It’s not a surprise. Those marketing managers having money to spend, should be wise enough to position their business in...
From middle management to the moon
Identikit: almost 40, loyal to current employer, once upon a talent, never promoted, stuck in the middle management. When I decided to explore the reason(s) why some apparently brilliant people...
Micro-participation and company social networks
Once upon a time there was an intranet. There’s a lot of talking on the web about (corporate) micro-blogging, meaning networks of employees that can participate to their company community...
Storytelling for managers
Storytelling is the last growing and amazing trend. I could provide a good list of (un)official definitions of storytelling, but this one is able to give the meaning in a...
The collective mind in action
I recently wrote about human capital as a distinctive pillar for success. In this post I’m going to speak about the fact that sources of competitive advantage are more and...
Sex differences in managerial style
Recently Christine Lagard said “If Lehman Brothers had been a bit more Lehman Sisters . . . we would not have had the degree of tragedy that we had as...
Intuition or analysis? Devils or angels?
How do you decide? Do you rely upon intuition and gut feeling or careful analysis? Most of us are going to answer that our choices and judgments involve a mix...
Human capital, from idea to solution
The vast majority of companies declare that employees and human capital are a pillar for success. Academic discipline has often stated that corporations have access to the same capital resources,...
Conflict at the workplace and role of peacemaking
Conflict at the workplace can be detrimental to the organization health if outgrows. It can generate lack of cooperation, deterioration in climate, decrease in motivation, disruption of teams, high turnover....
Decision making The procrastination strategy
I have been intending to write this post for weeks. Technically speaking, delaying a decision is not a decision. A decision is when you choose between two or more courses...
In this post I’m going to build a business story from scratch, step by step with the reader. The web offers the golden rules of storytelling for free, in less than one hour of surfing every person can have a reasonable idea of how it works. What people often say is “I’m not good at storytelling” or “I don’t know where to find or how to build a story”; is it true? Is it so difficult? Follow me.
The very first question about storytelling is making clear the scope. Every business speech, story and presentation is just a vehicle to transfer a message from the sender to the receiver(s). If you have nothing to transfer, you have no story to design. Let’s imagine the message we want to communicate is about trust, customer service and the benefits of business relations based upon mutual trust and careful service.
I then quickly have a look at the vocabulary and search for the meaning of trust. I note down any unusual, unexpected (at least for me) outcome about this search. For example searching for “trust” I discovered that in the ancient Rome it was a type of contract, used when a good was given in custody to person, who had to give it back to the owner after some time or simply to deliver it to a third party. Maybe it’s not important, but it’s an idea.
Then we just need to follow a few basic rules about storytelling. For example we need a time: I’m going to use a recent past. The interpretation and the importance given to values change with time and new generations, so to make it credible I don’t want to go to the era of the Pilgrim Fathers. Last Spring is ok, as this season is associated to positive feelings.
Then we need a place. I won’t make it too complex and use the town I live, Milan in Italy, just to avoid parochial influences or stereotypes about different cultures.
Then we need one or more people. I guess two are enough, one who “trust” and one who “does not trust”. I imagine they are two men, probably the same or similar age and experience, working in the same department of a corporation.
With this in mind, we can move the sequence of events. I don’t know exactly what the events are, I will let some creativity flow, but in principle something bad is going to happen to the guy who “does not trust” and a promotion or a big reward to the one who trust. It does not look too exciting, but let’s see what happens.
We are ready to begin, I would simply add a few suggestions, that can be applied in any story: